about
The MomShift: Finding the Opportunity in Maternity is an online and media campaign focused on showcasing the positive and inspirational stories of women from a broad variety of personal and professional backgrounds - all of whom have achieved greater success after having children.
What can we learn from their experiences and how can their stories inspire our own?
These interviews form the basis of Reva Seth’s second book, “The MomShift: Finding the Opportunity in Maternity, Positive Stories of Post Baby Success" (Random House: January 2014).
Featured Articles
In Which I Finally Discuss Lean In
June 5, 2013 By reva Leave a Comment
It's been three months since Lean In was published and hit the best-seller list. Lean In unquestionably demonstrates that a book still has the power to spark a heated and active discussion, one that in this case is still going strong. Columns upon columns have been written on Lean In and the numerous reviews range from glowing to biting. A quick sample: Jodi Kantor in The New York Times suggests that Sandberg, "places too much onus on women who are already struggling to fulfill impossible demands and too little on government and employers to provide to better childcare, more … [Read More...]
Profiles

Meet MomShifter: Michelle Lochan
October 1, 2012 By reva 2 Comments
After a summer hiatus to work on The MomShift book and have our third baby, its great to be back and to introduce our first MomShifter of the new season: NAME: Michelle Lochan ROLE Owner/ Managing Director, MarketStart CITY : Toronto KIDS: 5 children 15, 12, 10, 4, 4 (twins) My MomShift Moment: “Winning the [...]

The MomShift Book: Coming January 2014
May 12, 2012 By reva Leave a Comment
I am thrilled to announce that The MomShift: Finding the Opportunity in Maternity will be published with Random House. The MomShift will be distributed across North America in January 2014 and then globally shortly after. I’ll be working with a wonderful team of working mothers who instantly understood the goals of the book and project [...]

The MomShift: In Canadian Business
March 7, 2012 By reva Leave a Comment
Working mothers need role models, not superheroes Sheryl Sandberg, Facebook’s chief operating officer, is about to become one of the richest selfmade women in the world. She is also an articulate champion for the advancement of women’s careers. Her 2010 TED talk, “Why we have too few women leaders,” has been viewed online well over [...]

MomShifter: Tracy MacKinnon
March 7, 2012 By reva Leave a Comment
Name: Tracy MacKinnon Role: Senior Manger, Tax City: Vancouver Kids: 2 kids – girl aged 4 and boy aged 2 MomShift Moment: “A year after returning to work after my second maternity leave I was chosen to participate in the Step Up program, which is a leadership program for high performing senior managers in our [...]

MomShifter: Nada Arnot
March 7, 2012 By reva Leave a Comment
Name: Nada Arnot Role: Chief Digital Officer City: NYC Kids: – Two (ages six and two) MomShift Moment: Taking the position at NBC Universal after the birth of my first son. It allowed me to manage a large-scale, multi-million dollar campaigns and gain an understanding of the digital space that would be instrumental to my [...]






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